So, having a well-optimized Google My Business profile and Google reviews helps your local ranking on both Search and Maps. Therefore, it is highly likely that businesses with a high number of reviews will show up first in local searches for a particular brand keyword.Īnd as mentioned above, this combination of the average rating, the number of reviews, and the proximity to the user will most probably define the position of a listing in Google maps. Successful digital marketing tactics drive Google’s local SEO algorithm. For the truth’s sake, Google reviews matter mostly because customers discover local businesses there, making Google the most important review platform for local businesses. Google reviews provide valuable information about а business’s operations and customers’ actual experiences who had a real interaction with that business.
And that rating is actually aggregated by the reviews people submit on Google Maps for a particular location.Īs we can both agree, people do read Google reviews.
Google review search provides results that are usually a combination of the proximity to your location and the ratings that a local business has on Google.
How do you search for a restaurant or a place near you? You go on Google Search or Google Maps and type the restaurant’s name or the type of food you like, right? How can a customer edit or delete a Google review?Ĭhapter 1: Google Reviews Explained What are Google reviews, and why do they matter?.
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